Enough is a London-based safety technology startup building the eNO badge, a visible, AI-enabled wearable designed to assess surroundings, recognise potential danger, and trigger live audio-video recording while notifying emergency operators and designated contacts. The device combines multimodal AI models with custom hardware to provide proactive, real-time protection for users who feel vulnerable in urban environments. Co-founders Ina Jovicic (CEO), Gaelic Jara (CTO) and Alex Chalakov (CSO) were motivated by Jovicic’s own assault in London, which highlighted the shortcomings of existing personal-safety solutions. With fresh capital now secured, the company plans to finalise product development and launch commercially in the UK in 2026. While consumer hardware is notoriously difficult to scale—only 46 % of such startups secure a second round—the team intends to leverage its early momentum to attract follow-on investment. The recent €2.32 M ($2.7 M) pre-seed raise is the company’s first institutional funding and will finance manufacturing, AI model refinement and go-to-market preparation.

Total raised

$3M

Funding rounds

2

Latest round

Seed

Latest activity

Dec 2025