Ensequence's core product is the Ensequence iTV Manager® interactive platform, which solves the technical complexities of creating and deploying branded interactive television experiences across cable, satellite, telco and connected devices. For over 10 years the company has enabled major programmers, service providers and advertisers to increase programming ratings, advertising effectiveness and merchandise sales. Its customers include NBCUniversal, MTV Networks, Showtime Networks, Turner Broadcasting, HBO, QVC and service providers such as Comcast, DISH Network, Time Warner Cable and Verizon. Brand advertisers using the platform include Ford, Geico, Jeep, Neutrogena, Nike, Toyota and Visa. Fast adoption of smartphones, tablets and connected TV is a stated growth opportunity, and Ensequence intends to use new funding to accelerate expansion into mobile and connected-TV experiences. The company emphasizes eliminating fragmentation and operational complexity for clients deploying interactivity across multiple platforms and devices. Ensequence is a New York-based interactive television company that builds solutions to mitigate the technical complexities of interactive TV implementation. Its products enable programmers, distributors and advertisers to deliver a high volume of interactive TV experiences across cable, satellite and IPTV. The company announced it secured an additional $20M in financing led by Clay Mathile, CEO of CYMI Technologies. The new funds will be used to continue providing and scaling its interactive TV solutions and to build on the company's momentum. Leadership changed as Peter Low, formerly president and COO, was appointed President and CEO; former CEO Dalen Harrison remains on the board and will continue developing new business opportunities. Company executives described the funding as an "extreme vote of confidence" amid a challenging business environment.

Total raised

$46M

Funding rounds

2

Latest round

Equity

Latest activity

May 2012