Ensighten provides an omni-channel data and tag management platform comprising enterprise tag management, mobile app deployment and optimization, and customer profile creation and activation. It has launched a patented, real-time, no-SDK mobile app optimization and deployment platform that lets marketers boost in-app conversion, engagement and loyalty without repeating app certification. The platform integrates with nearly 1,000 digital marketing vendor integrations across analytics, advertising, e-mail, marketing automation, personalization and search. Clients include Microsoft, Capital One, United Airlines and T-Mobile. The company is led by CEO Josh Manion and has offices in San Jose, San Diego, London and Sydney. It intends to use the newly raised funds to accelerate innovation and sales of its platform. Ensighten offers an Agile Marketing Platform that serves and manages website tags and enables customers to own, collect, and act on data in real time. Its platform processes tag requests from 30,000 web domains representing $30 billion in annual e‑commerce transactions. Customers include Microsoft, Safeway, and Wal‑Mart. CEO Josh Manion says the market is evolving from tag management to data activation, with demand for real‑time data action. The company was previously described as a CDN for tags that makes tag serving faster and more scalable. Ensighten raised a $40 million Series B and plans to use the proceeds to expand global sales and marketing and continue product development; it had raised a $15.5 million Series A in 2012. Ensighten delivers tags (cookies, pixels, JavaScript snippets) as a service, operating a CDN-style platform that serves only the right tags when needed. This approach reduces page load times and simplifies tag management across many properties. The company also offers mobile-specific solutions to handle inconsistent data connections on mobile platforms. Ensighten targets large enterprise customers managing thousands of tags, enabling marketing teams to make changes without lengthy IT involvement. CEO Josh Manion says the product improves marketing agility and speeds deployment of new tools. The company announced a $15.5M Series A and plans to use the funding for continued global expansion and increased marketing, having opened European offices in April.

Total raised

$109M

Funding rounds

4

Latest round

Equity

Latest activity

Oct 2015