eRelevance Corporation is an Austin, Texas-based provider of customer marketing automation for small- and medium-size businesses, combining a proprietary technology platform with in-house marketing experts. The platform delivers targeted campaigns across email, text, mobile conversations, Facebook, Instagram and the web. Led by co-founder and CEO Bob Fabbio, the company pairs technology with expert-managed campaigns to reach existing customers. The company will use the new funding to expand sales and marketing efforts and further develop the platform. Financially, eRelevance completed a $5.1m financing and has raised $13.7m since inception. eRelevance provides marketing automation software and services that help small to medium-sized businesses outsource internal marketing and focus on core operations. The company works with users to define goals, create and execute integrated multi-channel campaigns across email, text, web, targeted social and conversational channels, and provides real-time visibility into results. Founded in July 2013 by CEO Bob Fabbio and based in Austin, Texas, eRelevance sells technology-enabled marketing automation services to SMBs. The company closed a $4.5M Series A and has $8.6M in total funding to date. eRelevance intends to use the Series A proceeds to increase sales and marketing efforts and add resources to support company growth. In conjunction with the funding, Tom Peterson, venture partner at Rally Ventures, joined eRelevance's board of directors. eRelevance provides SMBs with an outsourced lead-generation and marketing service that lets clients focus on their core business. The company leverages technology to market to an organization’s internal contact database rather than relying solely on external lists. Its platform uses multiple communication channels, including email, text, web, social, and automated conversations, to generate leads. eRelevance is led by co-founder and CEO Bob Fabbio. The company is based in Austin, Texas and was founded in mid-2013. Since inception it has raised over $3.5M and has recently closed an additional seed funding round. eRelevance offers a managed service that targets and engages existing and prospective patients in automated, personalized synthetic conversations for healthcare practices and hospital systems. The platform leverages HIPAA-compliant, cloud-based technology to educate patients, assess health, discover needs, cultivate interests, offer promotions, and learn about the patient’s life. The company is led by co-founder and CEO Bob Fabbio. eRelevance intends to use recent funding to accelerate sales growth and continue development of advanced patient engagement technology. The service is positioned as a tool to both educate and engage patients across clinical and marketing touchpoints. The company is based in Austin, Texas. eRelevance provides a HIPAA-compliant service that helps healthcare providers (including Dentists, Dermatologists, OB/GYNs, Optometrists and Plastic Surgeons) segment patient populations, activate targeted patients and engage them in progressive two-way personalized simulated conversations. Those conversations gather information, educate patients and discover candidates for new or follow-up care while placing no burden on the provider or their staff. The company is led by co-founder and CEO Bob Fabbio. eRelevance closed an additional round of seed funding and has now raised more than $1.3M in total. The company intends to use the new capital to support its go-to-market strategy.

Total raised

$11M

Funding rounds

5

Latest round

Equity

Latest activity

May 2017