Estrid sells starter razor kits and a monthly razor-cartridge subscription marketed toward women and non-binary customers. The starter kit includes a steel-handle razor, wall mount and two 5-blade cartridges with a vegan strip; the kit and the monthly subscription both cost €9.95, with four refill cartridges sent every 30 days on the subscription. In its first year of operations the company sold about $1 million worth of kits and subscriptions. Estrid currently ships across the Nordic markets and to the UK, Germany, France, the Netherlands, Austria, Belgium and Poland. The company positions itself to become a significant player in the European female-focused razor subscription market and competes with both direct-to-consumer peers and legacy brands.

Total raised

$18M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2020