Eterneva creates diamonds from the cremated ashes or hair of people and pets and sells them direct-to-consumer. Since launching in early 2017, the company has produced nearly 1,500 diamonds for over 1,000 customers and reports triple-digit sales growth, including more than doubling revenue in 2020. Entry price for an Eterneva diamond starts at $2,999 and prices scale with size and color; about 40% of business is from pets. The manufacturing process takes 7–9 months and the company shares videos and photos to involve customers in the journey. With new capital, Eterneva plans to enable more in-person participation in the creation process, scale a funeral-home channel nationally via enterprise partnerships, and expand operations and capacity in Austin. The startup also plans to evolve its platform with additional products and services and continue building brand awareness (including viral TikTok attention).

Total raised

$10M

Funding rounds

1

Latest round

Series A

Latest activity

Jul 2021