Founded in 2024 by Nitesh Jain and Sharad Arora, Ethera designs and sells earrings, bracelets, solitaires, pendants and necklaces crafted with IGI-certified lab-grown diamonds and BIS-hallmarked gold. The company currently operates five stores across Bengaluru and Delhi and introduces more than 200 new designs each month. Management plans to open additional locations in the coming weeks while investing in supply-chain systems, technology infrastructure and brand marketing to support scale. Ethera sees India’s lab-grown diamond jewellery segment as a USD 500 million opportunity growing 35–40 percent annually and believes ethical, transparent luxury will drive greater category share by 2030. The recent capital infusion strengthens its ability to expand physical retail reach, deepen supply-chain capabilities and build operational backbone for rapid growth.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2026