Ethic provides a platform for advisors and institutions to build personalized, values-aligned portfolios. The platform balances clients’ financial goals, tax needs, and personal values and combines direct indexing, SMAs, UMAs, model portfolios, and active tax management. Ethic also offers advisor-facing tools to help deliver portfolios that reflect what matters most to clients. Led by CEO and co-founder Doug Scott, the company focuses on serving advisor and institutional partners. It intends to use new funding to further enhance its investment capabilities and technology to continue supporting those partners. Ethic is a tech-driven asset management platform that powers personalization for financial intermediaries through scalable technology. It enables the creation of custom direct-indexing portfolios that reflect clients’ values, financial goals, and tax preferences. The company also offers transparent impact reporting and educational materials to help advisors lead sustainability conversations. Ethic’s platform is available to advisors custodying with Fidelity, Charles Schwab / TD Ameritrade, U.S. Bank, Northern Trust, Morgan Stanley, and Pershing. Led by CEO Doug Scott, the company plans to use recent funding to expand into new markets and products and to continue investing in its platform experience. Ethic recently raised capital in a Series C, strengthening its financial position for growth. Ethic enables advisors to personalize a given benchmark to align with a client’s investment, values, and tax-management preferences while seeking to minimize tracking error. Its core offering centers on sustainable direct indexing and includes transparent impact reporting and educational tools about sustainability issues. The platform is available to advisors custodying with Fidelity, Charles Schwab/TD Ameritrade, or Pershing. Ethic has seen rapid growth—assets on its platform increased more than 10x since its prior round and it manages over $760 million in assets. The company plans to use new capital to support continued rapid growth and further investment in its technology platform. Ethic is an SEC-registered investment adviser based in New York City and was founded in 2015. Ethic is a tech-driven asset manager that powers the creation of personalized sustainable investment solutions for wealth advisors and institutional investors. Founded in 2015 and based in New York City, the company is led by CEO Doug Scott and is an SEC Registered Investment Adviser. Its core product is a platform that enables registered investment advisors and wealth managers to build customized sustainable portfolios. Ethic closed a $13M Series A round and previously raised $6.8M in October 2018. The company intends to use the new capital to drive growth in the RIA and wealth management channels and to expand its engineering, client service and business development teams. Ethic provides an end-to-end technology solution that enables wealth advisors and institutional investors to create custom, optimized, tax-efficient sustainable equity portfolios. The platform automates the creation of portfolios designed to outperform on sustainability metrics. Ethic is an SEC-registered investment adviser and was founded in late 2015 by Johny Mair, Doug Scott and Jay Lipman. The team’s experience spans global investment firms including Goldman Sachs, JPMorgan, Morgan Stanley and Deutsche Bank. In October 2018 the company secured $6.8M in venture capital funding from strategic backers. The product is positioned to serve both advisors and institutional clients seeking programmatic sustainable investing solutions.

Total raised

$163M

Funding rounds

5

Latest round

Series D

Latest activity

Apr 2025