Ethos Life offers a streamlined life insurance product marketed as a “new kind of life insurance” for people who don’t want fine print, extra doctor visits, or hidden fees. The company emphasizes using technology to simplify how Americans purchase and interact with life insurance, aiming to replace legacy pen-and-paper systems and pushy salespeople. Ethos is celebrity-backed and has attracted major venture investors. According to reports, the company saw more than a 400% jump in revenue, customers, and applications over the last four months, and it receives roughly 50,000 monthly website visitors. Ethos recently raised $35M in a round led by Accel, bringing total funding to $46.5M, and an Accel principal will join the company’s board. The company positions itself to scale further by leveraging technology to capture market share in a large, traditional industry.

Total raised

$35M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2018