Eve makes and sells mattresses directly to consumers, offering a 100-night sleep trial and a ten-year guarantee. The company launched in the UK in February 2015 and is led by Jas Bagniewski, James Fryer, Felix Lobkowicz, and Kuba Wieczorek. Eve has expanded into Germany (in September) and plans further international expansion into Germany and the USA. The startup intends to invest in advertising in the UK and new product development. As of the report, Eve had sales approaching £2m. Eve is a U.K. e-commerce mattress startup that sells a single in-house 10-inch mattress combining memory foam and latex foam. The product is vacuum packed for easier delivery and the company offers a 100-night money-back guarantee. Eve markets the mattress with distinctive branding (including a yellow border) and aims to make mattresses aspirational rather than commodity items. The product is designed and assembled in the U.K. and is also available in Germany. The founders include CEO Jas Bagniewski (ex-head of Zalando U.K. and co-founder of Groupon U.K.), Joe Moore, Kuba Wieczorek, and James Fryer. The company has raised seed financing, including a recent backing from Octopus Investments.

Total raised

$4M

Funding rounds

2

Latest round

Series A

Latest activity

Nov 2015