Everest is an iPhone app for goal achievement that lets users capture all their goals, focus on one primary goal called an "Everest," build a Dream Team for motivation, track progress, and receive suggestions when stuck. The app highlights common goals such as losing weight, paying off debt, learning languages or instruments, and writing a book. Everest emphasizes community-driven accountability and in-app tools to keep users motivated toward long-term objectives. The company has filed a Form D for fundraising and is actively pursuing new capital to support its operations and growth. As of the filing, Everest has collected roughly $200,000 in the current raise and has previously raised convertible notes and prior seed/sized rounds. The company is based in the Presidio area of San Francisco. Everest is an iOS app that helps users turn long-term dreams into manageable steps, pairing task scheduling with push reminders and social features for accountability. Users create 'dreams,' break them into steps, capture moments with photos, follow others' challenges, and share progress to inspire and be held accountable. The product launched in December and is built by a small team that includes iOS developers recruited from Jawbone and is led by co‑founder and CEO Francis Pedraza. Early users and the article noted significant usability issues and bugs that risk hurting retention; the team says patches and UI changes are on the way. Everest's commercial model centers on branded challenges—about 20 business partnerships so far—with sponsors such as Codecademy, Airbnb, General Assembly and Quicksilver to connect users with relevant products and services. Future plans include automating step suggestions, mapping a 'dream genome' to identify effective paths, and building an API to integrate quantified‑self, learning and fitness apps. Financially, the company raised early angel funding from Peter Thiel and subsequently filled out a $1.2M round.

Total raised

$5M

Funding rounds

2

Latest round

Equity

Latest activity

Nov 2013