Eversight offers an Offer Innovation software platform that enables consumer products manufacturers and retailers to discover, test, and deploy promotions. The platform leverages advanced machine learning and innovative use of digital platforms and channels to improve the effectiveness of in-store promotions. Eversight serves major brands including Coca‑Cola, Ferrero, Keurig, Kimberly‑Clark, Nestle, and others. Led by CEO Jamie Rapperport, the company uses its technology to optimize promotional performance for both manufacturers and retail customers. After receiving investment, the company intends to use the funds to continue expanding operations. The article identifies the company as based in Palo Alto, California. Eversight’s core product is Eversight Cloud™, a SaaS Offer Innovation platform that digitally tests, adapts, targets and validates in‑store promotions before they reach retail. The platform applies A/B testing, predictive analytics, data science and behavioral economics to identify higher‑performing offers. Customers include Anheuser‑Busch InBev, BIC, Coca‑Cola, Ferrero and Kimberly‑Clark. Eversight reports that promotions based on its platform yield 20–50% greater returns than traditional promotions. The company positions its technology to address a large $80B in‑store promotion market where it says about two‑thirds of spend does not break even. Eversight plans to scale rapidly to meet demand from retailers and consumer goods companies. Eversight provides Offer Innovation software—Eversight Cloud—that enables manufacturers and retailers to rapid-test digital offers at scale and optimize in-store promotions. The SaaS leverages predictive analytics, cloud, big data, data science and behavioral economics to micro-test thousands of unique offers with real shoppers. Customers include top consumer packaged goods companies such as Unilever and BIC. Promotions based on Offer Innovation have yielded 20–50% improvements in volume sales versus traditional promotions. Founded in 2013 and headquartered in Palo Alto, the company operated in stealth as Promolytics and launched its SaaS in January 2014. Eversight announced a Series A and is using the funding to scale engineering, sales and marketing, and service and support to drive innovation and growth.

Total raised

$24M

Funding rounds

3

Latest round

Equity

Latest activity

Apr 2016