EverTrue provides a cloud-based platform that modernizes fundraising for higher-education institutions by connecting institutional data with sources like LinkedIn, Facebook, Zillow and the U.S. Census Bureau. The platform delivers insights to advancement offices to enable targeted engagement across major giving, prospect research, annual giving and alumni engagement. EverTrue is piloting integrations with Facebook Events and Eventbrite to meet alumni where they are and surface actionable data to frontline fundraising teams. The company plans to use new capital to invest aggressively in product, engineering and design and to deepen workflows across the advancement office while delivering best-in-class integrations. EverTrue works with more than 300 public and private universities, including the UConn Foundation, Oregon State University, Boston University, Williams College and the NYU Stern School of Business. The company employs 53 people in its Fort Point offices and has open roles in engineering, product and sales. EverTrue is a SaaS social donor-management platform that leverages social networks including LinkedIn and Facebook to provide real-time insights to support donor identification and prospect management. The company works with more than 250 organizations, including higher education institutions and independent schools such as Colgate University, Brown University and Oregon State University. Led by founder and CEO Brent Grinna, EverTrue is a graduate of TechStars Boston and was selected as a winner of MassChallenge. The company raised $8M in a Series B to support further investments in engineering, data science and customer success. Prior to this round, EverTrue had raised a total of $14.5M. The platform’s core focus is on improving prospect management and donor identification for educational and similar institutions. EverTrue provides a mobile alumni networking app and fundraising platform built on top of LinkedIn’s API to help schools track and engage alumni and potential donors. The product brings visual data analytics, social applications and mobile networking to fundraising teams and sits as a layer on top of legacy on‑premise systems. It is in use at over 100 prep schools and colleges across six countries. The company uses a traditional SaaS monetization model and its recurring revenue base has grown consistently as it added new accounts, including top prep schools and colleges. EverTrue plans to build additional products that leverage data to support fundraising in education and other non‑profit verticals and aims to act as a business intelligence layer for fundraising. The team has said it will likely join Salesforce’s AppExchange and pursue enterprise‑focused products and strategic partnerships. EverTrue is a Cambridge-based social media software company that aggregates relevant alumni content and delivers it via mobile applications and websites. The company positions its product as a way for communications officials to distribute content efficiently and cost-effectively. EverTrue’s platform is designed to help graduates share student newspaper articles, post game highlights to social media, find local alumni clubs, plan reunions, and locate alumni in nearby neighborhoods or workplaces. The article reports a recent SEC filing showing the company raised $1.3 million. Twenty-eight separate investors participated in the offering. The article does not provide revenue, user metrics, a specific round designation, or investor names.

Total raised

$21M

Funding rounds

4

Latest round

Equity

Latest activity

Sep 2017