Everything Legendary is a Black-owned and operated plant-based meat brand best known for its bestselling burgers. Launched in 2021, the company gained national attention after an investment deal with Mark Cuban on Shark Tank. Its products expanded to more than 3,000 stores, including Publix, Target, Safeway and Ralphs, within ten months. In February the company raised $6M in a Series A, which included a strategic equity partnership with Live Nation and participation from Mark Cuban, CircleUp Growth Partners and General Mills. As part of the Live Nation partnership, Everything Legendary’s burgers will be featured at select Live Nation festivals, theaters, clubs, amphitheaters and all House of Blues restaurants beginning this summer. The company says it will use the funding and partnership to expand availability to music fans at events and continue growing retail distribution. Everything Legendary produces plant-based, gluten-free, and soy-free vegan burgers formulated with ingredients such as hemp protein, beet extract, potato starch, and coconut oil. The brand was founded and is led by Duane "Myko" Cheers, Danita Claytor, and Jumoke Jackson. After appearing on season 12 of Shark Tank, the company sold $250,000 worth of burgers online within 24 hours and reported six-figure revenues in that period. The company is shipping products nationwide and has reduced shipping expenses by increasing the number of patties per package. Founders say the investment and exposure will help position the brand against competitors and reach new customers while emphasizing flavor and quality.

Total raised

$6M

Funding rounds

2

Latest round

Series A

Latest activity

Jun 2022