The Better Advertising Project operates an Assurance Platform that gives businesses a standardized way to provide evidence of compliance with the Digital Advertising Alliance’s Self‑Regulatory Principles for Online Behavioral Advertising. The company is an approved provider of compliance services for those principles and aims to give consumers more transparency into and control over how their information is used online. It works with advertisers, publishers, solutions providers and dozens of global brands that use its platform as a standard method to demonstrate compliance. Launched in July 2009 and based in New York, the company sells its assurance services to industry participants. The company recently raised $9.5M and intends to use the capital to continue scaling its Assurance Platform and to develop other programs.

Total raised

$10M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2010