Evoqu, based in Boston, MA, develops the ShopAdvisor Platform, a deferred purchasing platform that links consumers' initial interest in products to their eventual purchase. The platform launched as a mobile app in September 2011 for iPhone and Android with an iPad release in February, and it is being added to online media and blog sites to let users “Watch” products. It aggregates relevant content—price history, buyer's guides, reviews, and online/local retail prices—to educate consumers and keeps them engaged with a property's content. The platform alerts users when important events occur, such as price reductions, recalls, or new competitors. Evoqu reports an active user base of over 2 million consumers. The company plans to use new capital to increase marketing and business development activities.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2012