ExactTarget offers an email marketing platform that handles email coupon offers, automated fraud alerts, e-statements and SMS text messages for enterprise customers. Its software is used by major clients including CareerBuilder.com, Expedia.com, the Gannett Co. and The Home Depot. The company reported record performance with first-quarter revenue up 52% year‑over‑year and finished 2010 with $134 million in annual revenue, a 41% increase. ExactTarget completed acquisitions of reseller mPath, CoTweet and Keymail Marketing in 2010. The company said the new capital will be used to fund key acquisitions, enter new global markets, expand operations across North America, Europe and Asia Pacific, and for product development. Total funding has reached $208 million following the new financing. ExactTarget offers an email marketing platform that powers email coupon offers, automated fraud alerts, e-statements and SMS text messages for enterprises. Its software is used by major clients including CareerBuilder.com, Expedia.com, the Gannett Co., and The Home Depot. The product is integrated on Salesforce.com’s AppExchange and Microsoft Dynamics CRM. The company says it will use the new capital to expand its international presence. ExactTarget has delayed its IPO plans and withdrawn its SEC application to trade on the Nasdaq under the symbol EXTG. The company secured financing despite the recessionary environment.

Total raised

$100M

Funding rounds

2

Latest round

Equity

Latest activity

Apr 2011