ExtraaEdge is a marketing-technology firm serving the education sector via a software-as-a-service model. Its core product combines a revenue-assurance platform with CRM software to help education providers manage admissions and automate sales and lead processes. Founded in 2015 and operated by ExtraaEdge Technology Solutions Pvt Ltd, the company is based in Pune and also maintains a presence in the UAE and the UK. It recently raised $1 million in a pre-Series A round to fund growth. The company will use the capital to expand its customer base, bolster product development and data science teams, and accelerate international expansion. The latest round included participation from accelerators, angel networks and strategic angel investors. ExtraaEdge provides a cloud-based, data-science powered platform for student acquisition, admission management, marketing automation, conversational AI bots and a full-stack CRM tailored to education. The platform aims to help institutes make data-driven enrollment decisions, improve admission conversions and optimize marketing spend. It has been adopted by over 130 education institutes in India and overseas across universities, test prep, vocational and EdTech verticals, with clients including MIT Group, Jain University, CMR University, ALLEN and FIITJEE’s myPAT. Founded in 2015, the company sells a B2B SaaS product to educational institutions and continues product development focused on machine learning and prediction capabilities. ExtraaEdge plans to use the new capital to expand its customer footprint, strengthen its data science team and product depth, and enter international markets. The company previously raised a seed round from a few HNIs. ExtraaEdge offers a cloud-based sales and marketing automation product, PotentialEDGE, that helps educational institutions reach, engage and make data-driven enrolment decisions. The platform analyzes prospective students’ online and social behavior to enable tailored outreach and offerings; the company describes its platform as patent-pending. The product is sold on yearly licence and per-lead pricing and the startup reports 29 paid enterprise customers with a 10% month-on-month growth rate. ExtraaEdge plans to use the new funding to expand into Delhi-NCR, Mumbai, Hyderabad and Bangalore and to strengthen its technology and customer-acquisition teams. The company is also planning pilot programmes in Canada, New Zealand and Australia. ExtraaEdge was founded in April 2014 and is Pune-based.

Total raised

$2M

Funding rounds

3

Latest round

Series A

Latest activity

Mar 2021