Extreme Reach operates a cross-media video advertising platform that enables seamless management, delivery and measurement of TV, web and mobile campaigns. Its cross-media video ad delivery network is described as the largest in the industry and it serves more than 3,000 advertisers and ad agencies. The company more than doubled its annual revenue in 2012 and was on track to exceed an annual revenue run rate of $100 million by the end of the year. Extreme Reach employs 225 people across ten North American offices and is headquartered in Needham, Mass. The announced financing is intended to support the company’s rapid growth and expansion through acquisitions. Spectrum Equity characterized Extreme Reach as a highly profitable growth platform well positioned to address the convergence of TV and online video advertising. Extreme Reach operates a unified video advertising platform that combines TV ad distribution and online video ad serving on a single system. The company runs a pure-digital ad delivery network it describes as the world’s largest for video advertising, directly connecting more than 2,000 advertisers and agencies with hundreds of production houses and over 17,000 media outlets. In 2011 the company reported 300% year-over-year growth and said it exceeded aggressive profitability goals. Extreme Reach sells solutions that simplify management, distribution, serving and tracking across TV, web, out-of-home and mobile. The company plans to introduce integrated solutions in 2012 to further tie TV and online video advertising together and remove costly cross-media hurdles. It is headquartered in Needham, Mass., with offices in New York, Chicago, Los Angeles, Detroit, Dallas, Toronto, Seattle and Louisville. Extreme Reach offers a system for managing, delivering and tracking video ads for ad agencies, brand advertisers and media companies. The company reports a network of more than 12,500 media properties and counts five of the largest U.S. advertisers as clients. It also tallied over 4,000 broadcast members and has recently launched Extreme Reach Canada. The company is developing a mobile application to extend its product reach. Based in Needham, Mass., Extreme Reach was founded in 2008 by CEO John Roland and COO Tim Conley, who previously worked at FastChannel Network. The company recently closed a $9 million funding round to support its growth and product expansion. Extreme Reach provides an end-to-end service that integrates ads into digital video across web, television and mobile, guiding clients from ad creation through performance tracking. The company aims to convince advertisers who have shied away from digital video due to unfamiliarity with the process. It competes with other video-ad firms such as Adap.tv and Tremor Media. Extreme Reach recently secured $1.5 million in first-round funding to expand its commercial efforts. The new capital is earmarked to build out its sales and marketing operations. The company is based in Needham, Mass.

Total raised

$70M

Funding rounds

5

Latest round

Equity

Latest activity

May 2013