EyeTrackShop develops online eye-tracking technology and offers a digital platform for ad effectiveness that provides insights into the visual performance of advertising and websites. Its technology captures eye movements from a regular webcam, enabling market researchers from media owners, brand owners and agencies to conduct online visual effectiveness tests. Clients include Google, P&G, AOL, Microsoft and JCDecaux. The company intends to use the $3M first round of funding, led by Northzone, to further invest in its technology and to speed up business development and international expansion. EyeTrackShop has offices in New York, San Francisco, Stockholm and Shanghai. The company is led by Founder & CEO Mathias Plank.

Total raised

$3M

Funding rounds

1

Latest round

Series A

Latest activity

May 2012