F1 Arcade is a Chicago, IL-based F1 experiential hospitality brand that operates high-energy venues featuring full-motion racing simulators, reaction games, huge viewing screens, food, and cocktails. Its in-house tech team collaborated with Formula 1 and Studio 397 (a Motorsport Games subsidiary) to create a new gaming experience using Studio 397’s rFactor 2 simulation platform. Led by CEO and founder Adam Breeden, F1 Arcade opened its first venue in London in 2022, followed by Birmingham, and launched its first U.S. site in Boston Seaport in April 2024. The company plans further roll-out with a Washington, D.C. location slated for Fall 2024 and a Las Vegas flagship planned for 2025. F1 Arcade raised $130M in growth funding from backers that include Cheyne Capital, Liberty Media Corporation, Permira Credit and OakNorth and intends to use the proceeds to expand operations and development efforts. The article describes the financing as growth capital but does not detail an instrument breakdown or prior equity rounds.

Total raised

$130M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2024