FabFitFun’s flagship product is the FabFitFun Box, a seasonal curated collection of full‑size products across beauty, fashion, wellness, fitness, home and technology. Since launching in 2010, the company has grown from a newsletter and blog into a platform with more than one million members globally and services including FabFitFunTV, an online community, daily lifestyle content, and seasonal sales. FabFitFun operates a retail engagement platform that designs customized seasonal programs for brand partners, including access to celebrity/influencer networks, generating hundreds of millions of targeted impressions. Members receive personalized seasonal offerings and remain engaged through live TV, social media, and year‑round exclusive shopping experiences. The company emphasizes high value compared to retail for its members and deeper, longer‑term touchpoints for brands. FabFitFun recently completed a financing update, signaling resources to pursue product and geographic expansion. FabFitFun sells a quarterly subscription box priced at $49.99 that contains 8–12 full-sized products valued at over $200. The company grew out of an online magazine and maintains a media arm that publishes 5–10 pieces of original content per day alongside newsletters and social media. FabFitFun sources products at or below production cost or receives them free from brands, and also runs paid campaigns for CPG partners such as Vaseline and Crest. Investors report the business had bootstrapped to roughly $15 million in annual revenue and counts over 1 million members; the team is 35+ employees. The company uses consumer surveying to inform merchandising and plans to use personalization to deliver boxes tailored to individual users with minimal choices required.

Total raised

$84M

Funding rounds

2

Latest round

Series A

Latest activity

Jan 2019