FabKids is a San Francisco-based subscription e-commerce startup that ships one complete, in-house designed and personalized outfit per month for children. Customers complete a 15-question profile and FabKids offers 100+ outfit combinations tailored to personality types; pricing is a flat $49.95 per month with free shipping and returns and the option to skip a month. The service launches focused on girls' sizes 2–8 with plans to add sizes 10 and 12 in September and expand to boys and infants in 2013. Designs are produced under FabKids' own label by head designer Denise Kalinowski and the company also offers a gifting option to purchase outfits without a subscription commitment. Christina Applegate provides creative input in exchange for equity, though she did not participate in FabKids' recent financing. Founder Andy Moss, who previously ran ShopStyle and merged it with Sugar, Inc., leads a team of retail and e-commerce veterans across merchandising, engineering and operations.

Total raised

$3M

Funding rounds

1

Latest round

Series A

Latest activity

Aug 2012