Facetheory produces vegan, cruelty-free skincare and makeup formulated with natural ingredients, including serums, sun cream, moisturisers, toners and makeup. The company’s revenue has grown from £2 million to £15 million in three years, and it now serves over 350,000 customers while employing 60 staff. Facetheory plans to use new funding to expand R&D, accelerate market growth, and grow its team. The brand is positioned to benefit from a rapidly rising plant-based skincare market projected to surpass $683 million by the end of the year, with demand driven by growth in China, India and Brazil and more working women globally. Developments such as vegan collagen are highlighted as enabling more effective cruelty-free formulations. The company operates from its home in South Yorkshire.

Total raised

$13M

Funding rounds

1

Latest round

Series A

Latest activity

Dec 2021