Factors.ai builds analytics software for B2B marketing and sales teams, offering account intelligence, individual-account analytics, overall funnel visibility and revenue attribution. The platform uses visitor and account data to help sales teams identify sales-ready accounts and maximize pipeline generation. The company reports over 100 clients across the United States and India, including Courier.com, Chargbee, Clevertap, Plivo and Traceable. Factors.ai plans to use the new capital to scale go-to-market teams—sales, marketing and customer success—and to bolster product and engineering. Leadership has stated goals to expand the customer base and achieve profitability. The company was founded in 2020 and operates from the US and Bengaluru. Factors.AI provides a marketing analytics AI engine that analyzes consumer data to surface insights for better campaign decisions and increased ROI. Its platform helps marketing teams streamline operations and provides real-time visibility into marketing and sales funnels. The product automatically shows how marketing activities affect revenue and demand pipelines to improve planning. The company plans to use new funding to hire more people, accelerate go-to-market efforts, and continue establishing product leadership in its category. Factors.AI positions itself in the marketing analytics/AI space targeting marketing teams seeking automated, data-driven campaign optimization. As of August 2021 it has raised a $2.0M seed round to support these efforts.

Total raised

$6M

Funding rounds

2

Latest round

Series A

Latest activity

Jul 2023