Fairy operates a subscription model offering frequent, hotel-like residential cleanings with pricing starting at $149/month for two 30-minute cleanings per week and options up to five days a week or longer sessions. The company emphasizes short, frequent cleanings to reduce per-visit workload and boost efficiency. It creates neighborhood client density and limits service areas so cleaners have less travel time and can perform more sessions per day; the team says a neighborhood usually needs about five clients before assigning a housecleaner. Cleaners choose which clients to work with, and Fairy asks clients to supply cleaning materials rather than requiring cleaners to carry supplies. The company views supply purchasing and replenishment as a potential future add-on to lower costs further. Fairy has been operating in San Francisco since early 2016 and began limited service in New York City late last year. The company has raised $4.1 million in funding from a group of angel and seed investors.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2017