Fairylife is preparing to launch airBeyond, a Make in India flagship air purifier with IoT/app control. Founders Bharath Lodha and Ashish Chauhan spent five years on R&D, surveying roughly 40,000 people and building over 3,500 prototypes. airBeyond uses a patented 7-layer filter that diffuses Vitamin C, claims a 4-year filter life, and covers up to 1,800 sq.ft.; it reports PM1/PM2.5/PM10 and AQI monitoring, MOS gas sensing, aroma diffusion, and wireless charging. The company positions airBeyond as a premium competitor to leading brands and markets it as cost-effective over the long run. Fairylife aims to capture a 10% share of a market that has sold over 700,000 air purifiers annually in India since COVID-19. The product launch follows a seed angel investment and early customers are offered a Rs.10,000 discount coupon.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2024