Fanatics Trading Cards is a newly launched trading‑cards business from sports retailer Fanatics that holds long‑term exclusive rights deals with several major leagues including MLB, the NFLPA and the NBA. The company raised $350 million in fresh capital in an early‑stage funding round at a reported $10.4 billion valuation. Fanatics owns an 80% controlling stake, while players, leagues and other investors hold the remainder and increased their stakes by about $1.4 billion as part of the round. The fresh capital is intended to create a sports platform to expand the trading‑cards offering for collectors and to leverage Fanatics’ existing fan base. The venture aims to build out sports commerce capabilities across gaming, sports betting, media business units and retail stores. Josh Luber, co‑founder of StockX, will join Fanatics Trading Cards as co‑founder and chief vision officer.

Total raised

$350M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2021