Fanmode launched iOS and Android apps that let users express emotions with gestures (swipe up to cheer, swipe down to boo, tap to clap, swipe right for a super cheer and motion gestures). The app aggregates fan-sentiment data in real time and aims to feed that data back into stadiums and player-facing locations via its Vibeboard dashboard. The company sees commercial opportunities in targeting global fan bases and selling emotionally timed advertising to brands based on sentiment data. Fanmode is exploring passive capture through wearables, having developed apps for Sony’s smart watch and Samsung’s Galaxy Gear 2 and considering a dedicated wristband and shirt. Deployment of the feedback loop into stadiums and broadcasts and the commercial relationships required are still early-stage. The startup announced it has $2.4 million of freshly closed funding to give it more runway to build those partnerships.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2014