FanUp is a fantasy sports and pop culture gaming platform founded in 2021 and led by founder and CEO Tej Bodiwala. The product combines contests, rewards and social-driven experiences to engage Gen Z, women and casual fans around sports, leagues, brands and entertainment. The company emphasizes bespoke prizing and fan experiences, including exclusive drops, VIP watch parties and themed getaways tied to partnerships and promotions. It plans to use the new funds to support growth, extend reach and drive innovation through partnerships, influencers, targeted campaigns, new gaming features and contests. Operational milestones include 41 brand collaborations, 105 college partnerships, and a community that generated more than 2.1 billion social views in 2024, including 65 million views from four Super Bowl‑themed Reels. FanUp also maintains a legally compliant sweepstakes and giveaways classification across all U.S. states and has users from 31 additional countries. FanUp provides a mobile app that lets users enjoy fantasy sports, esports, and pop culture events together, featuring Flex Ball Contests™, cross-league Flex Contests, multiplayer groups, peer-to-peer challenges, personalized content, and real-money parlays. Led by founder and CEO Tej Bodiwala, the company has integrated in-app interactions with partners such as Fanatics, Peloton, Mirror, Nike, Louis Vuitton, and Lululemon. Since launching its iOS app in February 2021, FanUp has acquired more than 100,000 users, surpassed $5 million in revenue, and reached 45 million views on TikTok. The company intends to use the new funding for marketing and growth across sports, esports, pop culture, and brand partnerships, and to expand its team. The team brings experience in gaming, product design, technology, and D2C at Fortune 100 companies.

Total raised

$4M

Funding rounds

2

Latest round

Seed

Latest activity

Dec 2021