Faraday provides the Faraday Prediction Cloud, which lets growth teams and their partners make and deploy consumer behavior predictions throughout their tech stacks. The platform emphasizes responsible data practices and ethical AI to improve targeting, personalization, and customer engagement at scale. The company plans to expand its data science, engineering, and revenue teams to strengthen its market position. Faraday completed a $4.1M Series A in July 2021. The round was led by Intercap with participation from FreshTracks Capital and Launch Capital. Faraday is based in Burlington, Vermont. Faraday provides a turnkey AI platform for business-to-consumer companies, bundling consumer data, integrations, algorithms, visualizations, and reporting to deploy predictive modeling in weeks without an in-house data science team. The platform applies advanced machine-learning to optimize every stage of the revenue journey—from acquisition to lead conversion and retention—and is positioned as cost-effective and easily implemented. Faraday reports holding over 73 billion U.S. individual data points and identified and reached more than 90 million high-potential, high-value individuals for client campaigns in 2017. Its B2C clients include direct-to-consumer brands such as Burrow, which says Faraday’s AI coordinates one in three of its sales. The company has expanded its team with hires including Rob Trail (SVP of Sales and Customer Success) and data scientist Dr. Sean Kelly. Faraday has secured more than $2 million in new funding to support growth and product development. Faraday provides a software-as-a-service application designed to improve customer acquisition by revealing the best strategies for winning new business. The platform generates targeting hypotheses, facilitates multi-channel outreach through a network of vendors, and tracks results to highlight best-performing approaches. It includes a predictive analytics engine that identifies customers most likely to convert. Led by CEO Andy Rossmeissl and based in Middlebury, Vermont, the company plans to use new funding to build out its team and launch a new release of its platform. In 2013 Faraday worked with seven clients in the residential solar and energy-efficiency industries across five states and analyzed over 800,000 households. The company reported closing an $880K Series A to support its growth and product rollout.

Total raised

$7M

Funding rounds

3

Latest round

Series A

Latest activity

Aug 2021