Farmers Fresh Zone operates a supply chain focused on delivering safe-to-eat, pesticide-free fruits and vegetables to consumers. The company has expanded operations to Tamil Nadu and now serves Kochi, Trivandrum, Kottayam, Trissur, and Coimbatore. It aims to improve consumer health and wellness while ensuring farmers receive appropriate rates for their produce. The startup plans further geographic expansion across southern India, alongside hiring new talent, building infrastructure, and strengthening research and development. Farmers Fresh Zone is positioning itself as a premium player in the fruits and vegetables segment with a focus on health-and-wellness products. The company is led by founder and CEO Pradeep P S and received support from the Kerala Start-Up Mission in its latest fundraising. Farmers Fresh Zone is a Kerala-based agritech startup that sources pesticide-free fruits and vegetables directly from farmers and sells them to urban consumers. It operates an omnichannel presence to reach customers and has connected over 1,500 farmers to urban consumers. The company aims to unlock access to safe-to-eat fresh produce through direct farm sourcing. In September 2020 the startup raised Rs 3.5 crore in a round led by IAN Fund. With this round, its overall fundraising has crossed Rs 6.5 crore.

Total raised

$1M

Funding rounds

2

Latest round

Series A

Latest activity

Sep 2021