Farmobile builds foundational technology for agriculture that enables farmers and channel partners to collect, share and monetize farm data. Its Farmobile PUC data-collection device (launched in 2014) gathers second-by-second agronomic and machine data across mixed fleets. The Farmobile DataEngine platform standardizes raw data into visual Electronic Field Records (EFRs) for insights and decision-making. Built on DataEngine, the Farmobile DataStore exchange connects farmers with data buyers to create value-added revenue streams. The company says collected data supports decisions across the industry from lenders to reinsurance, seed, and chemical companies. Farmobile plans to use proceeds from the investment to fuel global growth and expand data collection and commercial integrations. Farmobile provides a data-as-a-service platform that passively collects the most complete and standardized set of agronomic and machine data in real time across mixed fleets. Its system automatically generates Electronic Field Records accessible to farmers via internet-connected devices. The company operates a marketplace called the Data Store that lets farmers sell copies of their data to vetted third-party buyers. Farmobile says the platform helps farmers ground-truth data, mitigate risks and create a revenue stream from data they own. Following its Series B, the company has raised over $28 million to date and plans to accelerate development of distribution channels in ag retail, OEMs, equipment dealerships and insurance. Farmobile positions itself to help farmers access, protect and monetize their digital assets with a clear path to ROI. Farmobile builds hardware and software that simplify collection and standardize geo‑located agronomic and machine data into a real-time "dirt to database" platform. Its hardware collects data from farm machinery regardless of manufacturer, and its software provides real-time decision support for planting, spraying, fertilization, harvest, fleet management, and more. The company positions itself as a neutral data repository that enables farmers to own, manage, and monetize their data, advocating for data portability and farmer rights. Farmobile plans to use its new financing to develop and distribute additional modules on top of its platform and accelerate adoption. It recently announced a strategic partnership with DTN/The Progressive Farmer to bundle Farmobile’s platform with weather stations for targeted weather alerts based on equipment location. Farmobile was founded in fall 2013 and is based in Kansas City, Missouri. The company completed a $5.5 million Series A equity financing led by Anterra Capital.

Total raised

$24M

Funding rounds

3

Latest round

Series B

Latest activity

Oct 2017