FASHOR is a D2C women's apparel brand founded in 2017 by Vikram Kankaria and Priyanka Kankaria in Chennai that specialises in trendy Indian and indo-western clothing for women. The company's core offering targets masstige festive and occasion wear and is largely sold online, while management is building an offline retail presence. The firm recently signed Bollywood actress Sara Ali Khan as its inaugural brand ambassador for a campaign titled "Dil se Indian." FASHOR has raised $5 million from Blume Ventures, which it says will be used to boost omnichannel growth, build brand presence, and enhance its supply chain. Management plans to expand retail with more than 100 brand stores in the coming years. In 2020 the company raised $1 million in a Pre-Series A that included IP Ventures and contributions from several high-net-worth individuals. Fashor is an online women's apparel brand that sells trendy Indian and Indo-western clothing. The company was founded in 2017 and is based in Chennai. It positions itself in affordable fashion and aims to become a leading affordable fashion brand. Fashor claims to have above 75,000 customers on its platform. The startup has raised outside capital to support growth and expansion. Management says the funds will be used to bolster growth across the business.

Total raised

$6M

Funding rounds

2

Latest round

Equity

Latest activity

Aug 2024