Founded in 2014, Fast Beauty runs the hair-colour–specialist chain “fufu,” which counts 146 domestic stores in Japan and 2 outlets in Thailand. By focusing solely on colouring, the company has engineered highly efficient, repeatable salon operations linked to its self-developed Customer Information Platform (cip) that unifies reservations, CRM and KPI tracking. Stylists record diagnostic data during each visit, feeding a membership e-commerce site called “fufu+,” where customers receive personalised product suggestions and content. This closed-loop OMO (Online Merges with Offline) model targets Japanese beauty consumers who demand quality, time efficiency and personalisation. Fast Beauty plans to strengthen its data infrastructure, introduce AI-driven recommendations and pursue product co-development, while improving stylist training and work conditions. Over the next three years it aims to expand to 200 stores globally and accelerate overseas roll-out. No revenue or user figures were disclosed in the article.

Total raised

$11M

Funding rounds

2

Latest round

Series B

Latest activity

Nov 2025