Fat Snax is a low-carb, keto snack brand known for soft-baked cookies, brownie bites, and blondie bites sold direct-to-consumer and in retail. Founded in 2017 and based in Brooklyn, the brand launched cookies online in March 2017 and became the top-selling keto cookie brand online within six months. It has expanded into retail and is available in more than 4,000 stores nationwide, including Whole Foods Market, Sprouts, Kroger, Wegmans, The Vitamin Shoppe, and H-E-B. The company expects to be in over 6,000 retail doors by the end of 2020 and plans to use new funding to grow its retail footprint and launch new products such as Almond Flour Crackers and Mini Cookies. The article states this is Fat Snax's first outside investment and that it closed a Series A of roughly $4.5M to support accelerated growth. The brand attributes early success to an initial direct-to-consumer strategy that refined recipes and customer understanding, enabling rapid wholesale expansion.

Total raised

$5M

Funding rounds

1

Latest round

Series A

Latest activity

Apr 2020