Founded in 2020 and based in Paris, Faume offers a white-label platform that lets fashion labels operate their own branded second-hand sales while retaining control over pricing, quality assurance, and brand image. The company handles logistics, technology, pricing tools, and customer experience rather than operating as a peer-to-peer marketplace. Faume has partnered with more than 45 fashion labels — including Lacoste, Isabel Marant, ba&sh, Soeur, Aigle, Ami Paris and Victoria Beckham — and has facilitated the sale of over 300,000 items, with more than 40% of transactions occurring outside France. The startup says it helped avoid 4,200 tons of CO₂ emissions in 2024 through its refurbished and reused fashion facilitation. With new funding, Faume plans to double down on international growth, expand its commercial and technical teams, and onboard 150 brand partners within the next four years. It also plans to launch a 'Dynamic Pricing' AI solution in 2025 to allow partner brands to adjust second-hand prices in real time.

Total raised

$9M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2025