Faye offers a marketplace that pairs households with vetted, local Family Advisors who handle multi-step, high-trust tasks—event and travel planning, vendor management, personal shopping, and family logistics—supported by AI tools. Founded in 2023 by Emily King and Kip Kaehler, the company blends human expertise with software to address tasks where AI alone falls short. Advisors are matched based on location and firsthand experience rather than being anonymous or offshore shift workers. Faye’s platform enables end-to-end support: researching providers, gathering quotes, communicating with vendors, and creating decision frameworks. Memberships start at $169/month, positioning the product as a recurring consumer service. The company plans to accelerate product development, expand its national Advisor network, and grow in existing markets including New York, Dallas, Austin, Los Angeles, San Francisco, Chicago, and Denver.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2025