Fayre is a London-based NFT marketplace and brand dashboard that enables brands and celebrities to create and manage NFT fan drops as clubs or decentralized loyalty programs. The company raised $3.8 million in private funding ahead of a planned public token sale and platform launch. Founder Luis Carranza, a marketing and innovation strategist active in crypto since 2013, launched Fayre after roles including Head of Marketing at Boson Protocol and staging crypto and fintech events worldwide. The Brand Dashboard is designed to let brands manage NFT communities similarly to other social platforms, and the marketplace emphasizes low fees and membership tiers to drive engagement. Fee tiers include 1% for non-members, 0% for Standard members up to $20,000 total volume (via a $20 FayreCard NFT), and 0% unlimited volume for Premium members (via a $2,500 FayreCard NFT). Holders of the FayreCard NFT and the $FAYRE token receive benefits such as early access to new features and partner promotions. Fayre is an Outlier Ventures Basecamp Accelerator member and has received VC backing from Outlier Ventures, Protocol Labs, Titans Ventures, China Polka, BMW Capital, and Dutch Crypto Investors while exploring Metaverse and play-to-earn use cases.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2022