Fearne & Rosie produces reduced-sugar jams made from 70% fruit and 40% less sugar than an average jar, using all-natural ingredients and no hidden nasties. Launched in 2019 and based in Yorkshire, the brand targets families and young adults with HFSS-compliant, family-focused spreads. The business has seen rapid retail traction—Strawberry Jam is one of the fastest-growing jam SKUs on Ocado—and listings include Waitrose, Amazon, Booths and select Morrisons stores. The company reported growth of +400% in the past 12 months and is on track to hit £5m turnover by 2025. Fearne & Rosie has also formed charitable partnerships with BBC Children in Need and FareShare. Planned uses for new capital include growing the team, product innovation, marketing and expanding retail distribution and a targeted school support programme.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Aug 2023