Feed Media (aka Feed.fm) operates a music-as-a-service platform that lets companies legally use licensed music in websites, games, and mobile apps while providing analytics on user engagement. The company services brands such as Budweiser, GameSalad, and Starr Hill Brewery and is not consumer-facing. CEO and founder Jeff Yasuda emphasizes that Feed Media handles the legal and royalty complexities that deter marketers from using music. Clients reportedly see an average 400% increase in customer engagement and about 80% of those users are likely to return after an initial visit. The company has six full-time employees and plans to use new capital to hire additional engineering and sales talent. Feed Media aims to position music as a cost-effective tool to retain users and boost in-app purchases for customers such as game developers. Feed Media owns several music-focused properties, notably Blip.fm and Fuzz. Blip.fm is described in the filing as a "Twitter for streaming music," and Fuzz transforms social playlists into Internet radio stations rather than relying on algorithmic suggestions. The company was incorporated in 2011 and is led by founder Jeff Yasuda, who said Fuzz is only a small piece of Feed Media's broader plans. Feed Media holds some licensing deals for Fuzz that could translate to other music properties. The company has kept its wider strategy quiet and has not disclosed detailed future plans. An SEC filing shows Feed Media has raised $1.1 million toward a targeted $1.5 million round.

Total raised

$2M

Funding rounds

2

Latest round

Equity

Latest activity

Sep 2014