Feedback Loop provides an agile research platform that automates critical research processes—generating surveys, sourcing consumers, and analyzing and surfacing insights—so brands can get consumer feedback in as few as two days. The platform gives non-researchers direct access to continuous consumer input and introduces guardrails to reduce human error. Customers cited in the article include Farmers Insurance, Humana, Lending Tree, and Uber. The company plans to use new funding to accelerate product development and drive broader adoption of its ResTech platform. Feedback Loop hired CEO Rob Holland in 2020 and is positioning ResTech to follow trajectories similar to MarTech and AdTech. The company is headquartered in New York City and is backed by Crosslink Capital, Spider Capital, and Calibrate Ventures.

Total raised

$14M

Funding rounds

1

Latest round

Series A

Latest activity

Mar 2021