Feedr is a food‑tech startup operating an "intelligent lunch platform" that connects healthy, mostly artisan food suppliers with office workers via a two‑sided marketplace and arranged delivery. The service publishes a unique rotating menu each day; employees select meals by 10:30am, Feedr pools orders and sends them to suppliers for lunchtime delivery. Its technology handles logistics planning and demand prediction, and the product emphasizes personalized recommendations driven by order history and machine learning. Feedr has pursued a B2B2C strategy with employers subsidising menu items as an employee perk; the company says it has fed employees at more than 400 companies, including Airbnb, Etsy, DHL and PwC, and aims to keep lunches under £5 through subsidies. Launched in 2016 by Riya Grover and Lyz Swanton, Feedr plans to invest in its online user experience, expand meal choice, build out its machine‑learning personalisation and grow its salesforce, with plans to expand outside London. The company recently raised just over £1.5 million in pre‑Series A financing to fund these initiatives.

Total raised

$2M

Funding rounds

1

Latest round

Series A

Latest activity

Nov 2018