Feedtrail offers secure, cloud-based experience management (XM) solutions and advanced data analytics that enable customer experience teams to engage and connect with the right people at the right time. Its platform uncovers prescriptive insights and allows teams to take purposeful action to drive continuous improvement and measurable results across the lifecycle of care. The company serves more than 70 health systems across 4,000 sites in 14 countries and counts Novant Health, Cedars-Sinai, USC Keck and Sentara Healthcare among its customers. Led by CEO Stephanie Alexander and Chief Strategy Officer Paul Jaglowski, Feedtrail focuses on enhancing actionable tools to improve patient and employee experiences while driving strategy, communication, and brand loyalty. The business intends to use recent funding to scale and meet demand for its platform and to advance its technology. Feedtrail is based in Raleigh, N.C. Founded in 2015 and based in North Carolina, Feedtrail specializes in phone-based patient satisfaction surveys that are analyzed to produce feedback and action plans for providers. The platform surfaces department-specific opportunities, tracks patient retention and satisfaction trends, and issues alerts when patients give negative feedback. Feedtrail also provides suggested strategies and methods to help providers address logistical issues and prioritize workflow. The product is designed to help clinical teams recalibrate in real time and improve the patient-provider relationship. The company recently closed a funding round and plans to use proceeds to hire sales and marketing staff and to scale the platform. Market demand is rising as hospitals and providers invest more in the patient experience.

Total raised

$1M

Funding rounds

3

Latest round

Seed

Latest activity

May 2019