Feels is a France-based dating app that rethinks profiles by presenting them as story- or TikTok-style posts that play full-screen. Users can record videos, add text and stickers, share photos and answer questions; onboarding takes around 15 minutes. The team spent two years iterating on the product to improve retention; onboarding completion rose from about 30% to roughly 75%. Feels currently has about 100,000 users and has begun offering a premium subscription while continuing to iterate on monetization. The company plans to grow primarily in France, use organic TikTok content and some TV ads to acquire users, and aims to reach one million users by the end of the year. The product replaces binary like/dislike mechanics with reactions and swipe-up to move on, and supports multiple gender-identity options.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2021