Fenestra is an adtech startup that uses blockchain technology to bring transparency to media buying across traditional channels. The company is targeting print, radio, TV, cinema, and outdoor advertising and aims to remove intermediaries by providing an open, immutable ecosystem for agencies and media companies to track inventory and billing. Fenestra was launched by the cofounders of Base79 (acquired by Brave Bison in 2014) and is led by CEO Ashley MacKenzie. The startup says budgets are currently swallowed by intermediaries and that advertisers lack visibility into where money is spent across media. Fenestra will use its new funding to develop and launch a minimum viable product in Q2 and to build ties with agencies and media firms in Europe and the US. The company plans to seek further funding later in the year.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2018