Fenton & Co., founded in early 2018 and based in London, designs bespoke engagement and occasion rings built around precious gemstones such as sapphires, rubies, emeralds and aquamarines. The company launched with a suite of five classic styles that customers can tailor to more than 5,000 configurations to suit individual tastes. Materials are sourced directly by the team, offering full supply-chain transparency and working with local suppliers and dealers. Stones are obtained from mines in conflict-free zones and the metals used for engagement rings are procured from recycled sources. Fenton & Co. maintains boots-on-the-ground support in India where its factories are based, selecting partners with progressive working conditions, equal pay and shared promotion opportunities. The company raised £850K in seed funding.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2018