Fifth Sense positions itself as a premium D2C fragrance brand founded by IIM Kozhikode alumni Bharat Gupta and Prateek Gupta. The startup launched a debut collection of four fragrances: The Boyfriend Shirt, The Chosen One, Still Here, and The Athlete In You. The company says its perfumes are formulated with over 25% oil concentration and are designed to perform in Indian weather conditions. Fifth Sense emphasizes scent concepts tied to moods or personas—"who you want to be today"—rather than focusing solely on ingredients. The article does not report revenue, user metrics, or prior funding. The brand raised Rs 6.3 crore in a pre-seed round amid a broader market backdrop where the perfumes market is projected to double between 2022 and 2027.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2026