FIGO offers comprehensive pet insurance policies alongside an industry-leading, mobile-friendly Pet Cloud that lets pet owners socially engage, find grooming and boarding locations, and discover services across the pet ecosystem. The company says it has become one of the fastest-growing startups in the U.S., reporting 240% growth last year. FIGO plans to offer its Pet Cloud platform for free in the near term. The firm emphasizes simple, transparent policies and an award-winning customer service staff and is widely regarded as a leading pet insurer. The U.S. pet insurance market is described in the article as nearly $1 billion in annual revenue and growing about 10% year-over-year, with expectations it will nearly double by 2023. FIGO positions itself to capitalize on that market growth through product and technology innovation. Figo Pet Insurance provides pet insurance plans for dogs and cats underwritten by the Markel Corporation, reimbursing treatments from licensed veterinarians, ER hospitals, and specialists in the US, Canada and Puerto Rico. The company also operates the Figo Pet Cloud, a digital platform and mobile experience that offers real-time GPS tracking, mobile records storage, social pet profiles, and tools for finding nearby pet-friendly locations. Customers can submit claims and manage accounts via mobile devices; new customers receive a Figo Pet Tag with a trackable identification code linked to an online pet profile. The company is led by founder and president Rusty Sproat and is based in Chicago, Illinois. Figo launched in April 2015 and has expanded its coverage to nearly all 50 states, including Illinois, New York, California and Florida. The company plans to use the new capital to continue advancing and launching its platform and mobile app.

Total raised

$8M

Funding rounds

2

Latest round

Series B

Latest activity

Mar 2018