Filli & Me is a D2C kids accessories brand founded by Shikha Pahwa and Vishal Verma and launched in 2025. Its flagship product, the HugBag, is targeted at children aged 2 to 8 and features ergonomic support, age-appropriate sizing across three stages, playful design elements like surprise pockets and customizable "Grippies," and sensory features. The brand centers on an Indian ginger cat character named Filli, created to provide children comfort and familiarity during early transitions. Filli & Me emphasizes emotional storytelling and thoughtful product design aimed at digitally native millennial and Gen Z parents. The company plans to expand its product portfolio, strengthen its digital content ecosystem, and build early retail and marketplace partnerships while scaling its direct-to-consumer sales channels.

Total raised

$0M

Funding rounds

2

Latest round

Seed

Latest activity

Apr 2026